"I have a little secret to disclose. I sometimes visit Apple.com, not because I have an Apple product. I don't have a Mac and I don't have an iPod nor an iPhone nor iWhatever. Often the sole reason for me going there is to look at the design of the homepage, what new shiny thing do they have to show off. I may be a geek with no life, but pretty much anything that comes out of Apple just screams 'You want me! You want me baaad!'
"OK, that may have been a little bit out of line, but I think quite a few readers here may get the point. Apple is slick. And when I say slick I mean it to the fullest meaning of the term, and probably even more. They have this whole world, or an illusion of one at least, the world of class, style, simplicity, cleanliness, beauty--irresistible, almost like forbidden fruit--almost, as for the right price, you too can take a bite, and Apple can make more money..."
