Would You Do Open Source Marketing for Microsoft?
Feb 15, 2008, 03:15 (10 Talkback[s])
(Other stories by Stephen Walli)
"Microsoft's partners team through its NXT initiative launched a
campaign focused on open source ISVs in 2007 in conjunction with
the Open Source Business Conference. The campaign is designed to
encourage ISVs to explore how best to deliver their solutions to
customers in the Microsoft world, recognizing that many high
profile open source projects have 30%-50% of their installed base
in the Windows world. The Microsoft program works through partners
to assist ISVs.
"In the open source campaign, the NXT partner works with the ISV
- "Review the ISV's business model, solution offering, and
channel delivery plans.
- "Determine the best approach and plan to expand business in the
- "Map Microsoft partner programs that best serve the ISV to