"'I think that ‘innovation’ is a four-letter word in the industry. It should never be used in polite company. It's become a PR thing to sell new versions with.
"It was Edison who said ‘1% inspiration, 99% perspiration’. That may have been true a hundred years ago. These days it's ‘0.01% inspiration, 99.99% perspiration’, and the inspiration is the easy part. As a project manager, I have never had trouble finding people with crazy ideas. I have trouble finding people who can execute...
"So no, I don't think people need more innovation. I'd rather see more people sell their product on some plain old-fashioned ‘being good’."
