The Linux Desktop, Macs, and Barking Dogs Aug 12, 2008, 17 :31 UTC (3 Talkback[s]) (4513 reads) (Other stories by Matt Asay)
"...the Mac is exploding in popularity because it's cool. Look at Apple's Mac ads. They're not about "equal functionality for less." They're about "we're cool and the PC is lame." People are willing to take a chance on cool. They're less likely to take a chance on "good enough and cheaper." No one wants to date you just because you're frugal, but they just might if you're cool."
