Opinion: iPhone Trumps Android Oct 1, 2008, 17 :05 UTC (2 Talkback[s]) (4477 reads) (Other stories by Larry Borsato)
"For example, there are several alternatives to Internet Explorer on Windows, but the majority of users will never change the default. That's because consistency -- in this case the same browser from one Windows machine to another -- is easy for users to deal with."