"As one of the mottos of the Perl community is "there's more than one way to do it," I'd like to put forward some ideas on how to do PR that don't fall into the standard corporate mold of "put out a press release and pray."
"I'm glad to see the Perl Foundation looking to be more visible -- overall, it seems to me that the Perl community has been kind of quiet the past few years (perhaps they're tired of questions about Perl 6...) and it wouldn't hurt at all for the community to be looking for new ways to spread the word about Perl.
"But putting things out on PRWeb probably isn't going to get a lot of traction."
