"For all of Google's assurances that Latitude is only as invasive as you allow it to be, some skeptics remain unconvinced given all the data Google will be collecting from users.
"Jeff Chester, executive director of the watchdog group Center for Digital Democracy, is an outspoken privacy advocate who has long warned about Google compiling detailed profiles of its users.
""Google is all about expanding its data collection apparatus for marketing," Chester told InternetNews.com. "Latitude allows it to better track and analyze an individual user's behavior, location and network of friends and commercial relationships."
"Chester's group recently petitioned the Federal Trade Commission to enact tougher rules for mobile marketers to protect consumer privacy."
