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State of the Computer Book Market 2008, Part 2: The Technologies

Feb 26, 2009, 12:02 (0 Talkback[s])
(Other stories by Mike Hendrickson)

"This view of the treemap shows a sea of red. There is very little green representing growth. If we compare the whole of 2008 with 2007, not just quarters, at the end of June, five out of the six category families were ahead of the prior year. Then, the bottom fell out and only the medium-sized Consumer Operating Systems showed a small year-over-year increase. As mentioned in the last post, the growth of consumer operating systems was fueled by Mac OS X.

"When we drill into the category families a bit, we see that 7 of our 10 top categories [super-categories] sold fewer units in 2008 than in 2007. In other words, our bigger and typically more stable areas were selling fewer units in 2008. In the first half of 2008, there were 19 super category areas that were ahead in the sales over the first half of 2007, yet they ended up losing enough ground to show a year-over-year decrease in units. In alpha order, those super-categories are CAD, cisco, data topics, database programming, desktop publishing, digital design topics, digital video and animation, document processing, graphics applications, mathematics, media players other, network administration, not technical, repair upgrade, rich web interface, Ruby, security topics, software techniques, and word processing."

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