"I started writing for Shopper in 1989, just before Ziff Davis bought it and I wrote regularly for it for the next six years. It was a great run.
"Part of what made it great was, despite all the jokes about Shopper being a catalog that masqueraded as a magazine, it actually had many wonderful writers and editors. As Dan Rosenbaum, a former Shopper senior editor and currently SEO Strategist for Conductor put it, "There's an old poster that compiles a genealogy of British blues bands. Every band that's worth a damn could trace its way back to the Yardbirds, at one point or another. Shopper was the Yardbirds."