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Open Source Set to Thump Apple (in the Long Run)

Mar 31, 2009, 19:33 (1 Talkback[s])
(Other stories by Michelle Megna)

"The increase in smartphone app usage is also providing unprecedented opportunities for mobile marketing, which in turn will result in a whole new industry catering to mobile ad analytics, said David Chamberlain, principal analyst at In-Stat and author of the report, "The Apps Store is Born: Smartphones Enable New Marketing and Advertising Opportunities Worldwide."

"Chamberlain projects the number of devices supporting mobile applications to grow to about 140 million by 2013, creating a new revenue stream for mobile advertising.

"Mobile app-centric smartphones--led by the iPhone and Android-based handsets--will reach more than 30 percent of the global smartphone market. With the customer base expanding and users downloading more mobile apps, Chamberlain said there's a huge opportunity to capitalize on the format."

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