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The Linux Foundation Video Contest: An Experiment That Failed

Apr 17, 2009, 16:32 (1 Talkback[s])
(Other stories by Bruce Byfield)

[ Thanks to Britta Wuelfing for this link. ]

"Unfortunately, after looking at the winners and many of the other entries, I conclude that they couldn't.

"From one perspective, the winners successfully imitated the structure of professional ads. The winner and the first runner up in particular captured perfectly the unctuous cadences of a voiceover speaking vaguely mystical generalities. With stereotypical electronic music looping in the background, the winner recited a list of answers to its initial question, "What does it mean to be free?" The first runner-up lacked the music (although it did have sound effects), but went on in equally vague terms about evolution.

"Given my mental ad-blocker, I had to watch both several times before I could absorb them, because I kept tuning them out. I'd seen their like before countless times, so they had the effect that any cliche does: I stopped paying attention, even when I made a conscious effort"

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