Why Ubuntu has become the flag bearer for Linux

"Right from the outset, Ubuntu has been marketed as 'Linux for Human Beings', rather than the stereotypical anti-social, bearded geeks of Hollywood movies. (It also helps if you've got a charismatic spaceman to run the show and you can afford to send out CDs for free.)

"Where previously these people may have thought of our operating system as an arcane command-driven interface glowing from an amber display, they now understand that the Linux experience comes very close to what they're used to, and it's even better when it comes to security and performance."

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