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Microsoft needs Windows Wizards, not Mac Attacks

Sep 15, 2009, 19:32 (1 Talkback[s])
(Other stories by Jason Perlow)

"Just like negative political campaign advertising and grassroots door to door stomping, it often leaves a bad taste in everyone’s mouth and comes off as completely without class. Worst case, it has even been known to even backfire as a campaign technique. From the perspective of effective sales and marketing tactics, at best I would classify this as bottom feeding.

"There is very little evidence to support that some Best Buy sales weenie armed with a PowerPoint deck is going to sway anyone in one platform direction or another. The bottom line is that when consumers are coming in to buy a computer in a retail store, they usually have a pretty good idea of what they are going to buy in the first place, at least platform wise."

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