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Linux Radio Ads a Success, Not a Failure

Oct 06, 2009, 23:03 (1 Talkback[s])
(Other stories by Carla Schroder)

"Allow me to repeat myself-- the goal of an ad campaign is to get people to contact you. What you do after that is what either turns them into paying customers, or into walkaways.

"Noob Floods

"What do you do when you get a flood of inquiries? How do you turn those inquiries into paying customers? Not responding to inquiries is a great way to ensure that potential customers will never bother you again, so you need a plan and resources to handle these. But dealing with large numbers of unsophisticated computer users is a lot of work. Ken found out that a large number of callers needed more education than a radio commercial or single phone conversation could provide; they didn't understand what Linux was, and weren't very tech-savvy at all. That is going to be a fact of life for Linux consultants for a long time, so we might as well figure out some strategies for dealing with it.

"One thing I have done with good success is to teach classes."

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