Are Microsoft Users More Gullible When It Comes To Online Advertising?
Dec 11, 2009, 17:03 (6 Talkback[s])
(Other stories by Erick Schonfeld)
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"Some data from search advertising network Chitika suggests so.
Earlier this week, we noted that people coming to Websites from
Bing are about 75 percent more likely to click on an ad than those
coming from Google.
"Following that post, Chitika ran some analysis on browsers and
operating systems, and it found that users of Microsoft's Internet
Explorer are about 40 percent more likely to click on an ad than
Firefox users, about 50 percent more likely than Apple Safari
users, and 80 percent more likely than Google Chrome users. The
numbers are based on Chitika data from 134 million across 80,000