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Keep Your Cloud, I'm a Customer Not a Consumer

Mar 02, 2010, 18:03 (5 Talkback[s])
(Other stories by Carla Schroder)

"The cloud hype is getting thicker and smellier every day. All the cloud excitement is coming from those who hope to profit from it, the vendors and breathless tech journalists who can't think of anything worthwhile to write about. They're working very hard to make it sound like a wonderful thing, a miracle of rare device that will transform life as we know it.

"In related news, Santa Claus, the Tooth Fairy, Sasquatch, Yeti, and Elvis are all throwing a fabulous party at Graceland and everyone is invited. If you don't live in Memphis they'll send a private jet to pick you up.

"The Cloud is Nonsense

"The problem with all this cloud nonsense is it's exactly that--nonsense. Hosted services are nothing new. What would be new and radical and transformative are attractive products reasonably-priced, and good customer service. Those are the missing pieces, and I predict they will always be the missing pieces. Because it seems that among the big players in tech, research and development are devoted entirely to inventing new buzzwords. If it weren't for the small independents we would have nowhere to turn."

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