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iPad's Popularity Comes at Netbooks' Expense

May 28, 2010, 00:02 (8 Talkback[s])
(Other stories by Andy Patrizio)

"Nearly one in three buyers who had been considering a netbook did their evaluations and then bought an Apple iPad tablet instead, according to a survey of more than a thousand U.S. consumers by the consumer electronics review site Retrevo.

"The firm asked consumers if they held off on buying a netbook after the iPad was announced in January. Only 30 percent said they didn't wait and went ahead and bought a netbook. Another 40 percent decided to go with a notebook instead while the remaining 30 percent chose the Apple(NASDAQ: AAPL) iPad.

"The equation gets even more interesting when notebooks are taken out. In that scenario, 76 percent of those surveyed chose the iPad over the netbook. The survey also found people preferred laptops by a two-to-one margin among both those who had already made a purchase and those considering making a purchase in the near future."

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