UltraViolet video streaming DRM to launch this Fall
Jul 21, 2010, 20:09 (3 Talkback[s])
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[ Thanks to jhansonxi for this link.
"The concept of UltraViolet is to give those who
purchase movies a "token" that will represent their ownership of
that film and prevent them from having to purchase again to view it
on another platform. For example, if you purchase a video on DVD
your token would allow you to be able to view the film via your
Netflix subscription at no additional charge.
"Another benefit of the system could be the ability to switch
digital video services seamlessly. Currently, if you close an
account with a particular service all purchases, ratings, and
preferences are lost. In the future it may be possible to switch
among DECE partner services and retain all of the data you have
amassed in your account."