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UltraViolet video streaming DRM to launch this Fall

Jul 21, 2010, 20:09 (3 Talkback[s])

[ Thanks to jhansonxi for this link. ]

"The concept of UltraViolet is to give those who purchase movies a "token" that will represent their ownership of that film and prevent them from having to purchase again to view it on another platform. For example, if you purchase a video on DVD your token would allow you to be able to view the film via your Netflix subscription at no additional charge.

"Another benefit of the system could be the ability to switch digital video services seamlessly. Currently, if you close an account with a particular service all purchases, ratings, and preferences are lost. In the future it may be possible to switch among DECE partner services and retain all of the data you have amassed in your account."

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