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Why Paying Attention Is Getting More Expensive

Sep 23, 2010, 18:03 (1 Talkback[s])
(Other stories by Mike Elgan)

"Why did Google use billboard advertising to advertise its advertisements?

"The company today put up a billboard in New York City to raise awareness about Google display advertising. The company fears that Madison Avenue and Wall Street think of Google as a search advertising company, and forget the power of Google's image, video and audio ads.

"Of course, those ads are obviously not powerful enough — ergo the billboard.

"There's nothing new about a company seeking new ways to get the attention of people whose attention is scarce and valuable. That's what all innovation in advertising strives for.

"The problem is that while marketers know how valuable the public's attention is, the public apparently does not. We gladly choose "free" online services over paid services supported by advertising."

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