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Politicians Tap Sophisticated Online Tracking Tools

Oct 26, 2010, 00:02 (2 Talkback[s])
(Other stories by Emily Steel, Peter Wallsten)

"Politicians are deploying sophisticated new technologies to track Internet users—sometimes by name—and identify their political leanings.

"Officials and consultants with both major parties are using the techniques ahead of next month's election, which include matching voter names from registration rolls with online profiles and studying voters' online "body language."

""As political professionals, the more data we have, the happier we are," said Kristen Luidhardt, a Republican consultant in Indianapolis. "We'd love to know absolutely everything about you."

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