Roku now licensing its media player box design

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"Roku has begun licensing its A/V media streaming set-top-box hardware and software technology to third-party device makers. Netgear, Roku's first licensee, will soon offer a Netgear-branded version of the recently size- and cost-reduced Roku XD box through Best Buy, Fry's, and Radio Shack stores.

"Roku's Internet media player box was introduced in May 2008, initially positioned as a dedicated "Netflix player" TV companion appliance. However, within about six months, the company announced plans to expand the player beyond the initial Netflix-specific focus."

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