IDC Says Smartphone Shoppers Ready for Holiday Blitz

"Smartphones are changing the way consumers and retailers interact, giving both parties greater flexibility and opportunities during the online holiday shopping season.

"According to a new report released this week from IT market researcher IDC, 28 percent of the expected $127 billion that will be spent online this holiday season will be facilitated by smartphones and mobile devices like Apple's iPad.

"The powerful combination of mobile devices and social networking makes it easier for shoppers to get the lowdown on the goods and services they want during the frenetic holiday shopping season and, at the same, gives retailers new ways to sway customers with tailored location-based services, discounts and promotions."

Complete Story

Related Stories:

• Android Smartphones to Become Big Fat Credit Cards(Nov 17, 2010)
• It is finally proven: Apple users are more intelligent than PC users(Nov 15, 2010)
• Windows Phone Locks-in MicroSD Cards(Nov 15, 2010)
• Android Smartphone Sales Propel Mobile Market in Q3(Nov 10, 2010)
• Indie Android developer shows free apps can generate $1,000+ monthly(Nov 09, 2010)
• The Gingerbread Man Cometh(Nov 08, 2010)