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IDC Says Smartphone Shoppers Ready for Holiday Blitz

Nov 24, 2010, 13:04 (0 Talkback[s])
(Other stories by Larry Barrett)

"Smartphones are changing the way consumers and retailers interact, giving both parties greater flexibility and opportunities during the online holiday shopping season.

"According to a new report released this week from IT market researcher IDC, 28 percent of the expected $127 billion that will be spent online this holiday season will be facilitated by smartphones and mobile devices like Apple's iPad.

"The powerful combination of mobile devices and social networking makes it easier for shoppers to get the lowdown on the goods and services they want during the frenetic holiday shopping season and, at the same, gives retailers new ways to sway customers with tailored location-based services, discounts and promotions."

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