Hiding Online Footprints
Dec 01, 2010, 22:34 (0 Talkback[s])
(Other stories by Julia Angwin, Spencer E. Ante)
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"The makers of the popular Firefox Web browser are
exploring ways to create a do-not-track mechanism that could offer
Internet users a way to avoid being monitored online.
"The effort comes just months after Firefox's creator, Mozilla
Corp., killed a powerful new tool to limit tracking under pressure
from an ad-industry executive, The Wall Street Journal has learned.
Mozilla says it didn't scrap the tool because of pressure, but
rather out of concern it would force advertisers to use even
sneakier techniques and could slow down the performance of some
"Meanwhile, online advertising company Lotame Solutions Inc. is
also supporting efforts for an industry-created do-not-track
mechanism. Lotame's powerful tracking technologies were featured in
a front-page article in the Journal earlier this year."