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Do we really care what software it�s running?

Dec 27, 2010, 11:03 (2 Talkback[s])
(Other stories by Simon Brew)

"Is there any other consumer electronic device bar a computer, phone or handheld where we actually care what software is running inside?

"I walked into my local electrical superstore last week, on the search for a washing machine. It's a trivial job, granted, and one that very few people want to hear about. And with good reason, too. For most people go into a shop and simply pick the washing machine that takes their fancy, and that's about the depth of the decision. They might compare a few select features on the card next to the product, and they might jump from shop to shop to save a few quid. But you rarely see people heading off to the local newsagent to pick up a copy of Washing Machine Review. Instead, at most, people generally don't go beyond the user reviews found at the bottom of websites. It's never the wisest move, granted, but we all know it happens."

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