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Why Browser 'Do Not Track' Features Won't Work

Feb 11, 2011, 15:34 (0 Talkback[s])
(Other stories by Tony Bradley)

"Mozilla, Microsoft, and Google have each developed some sort of "do not track" feature for their respective Web browsers. The intent is good, but each solution is fundamentally flawed and is unlikely to work very well in the real world.

"Following the call for action from the United States Federal Trade Commission (FTC) to create some sort of a Web browsing "do not track" list similar to the "do not call" list consumers can use to avoid being harassed by telemarketers, the major browser vendors took some initiative and got to work.

"Attempts to block or limit Web tracking are noble, but the current solutions all fall short of the goal.Microsoft announced availability of the Internet Explorer 9 release candidate--the final evaluation version before the official release of the browser. The IE9 RC includes Microsoft's solution to the Web tracking issue. The problem with Microsoft's approach, though, is that it relies too heavily on user intervention--requiring the user essentially to manage which sites should or shouldn't be allowed to track browsing behavior."

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