Google's Nexus phones will reportedly be replaced by premium Android Silver handsetsApr 30, 2014, 12:00 (1 Talkback[s])
WEBINAR: On-demand Event
Replace Oracle with the NoSQL Engagement Database: Why and how leading companies are making the switch REGISTER >
The Android Silver project, which was rumored earlier this month, has today been corroborated by four fresh sources, all of whom point to a major shift in Google's mobile strategy. The Information reports that the current scheme of offering Nexus-branded handsets with Google's unadulterated vision of the best Android user experience will be scrapped, to be replaced by a set of high-end Silver phones that will closely adhere to it. The change is both expansive and expensive, as Google is said to be planning to spend heavily on promoting these devices in wireless carriers' stores and through advertising, essentially subsidizing the development and marketing costs for its hardware partners.
0 Talkback[s] (click to add your comment)