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TECHWEB: Netscape Pursues Traffic, Not Browser Share

Oct 01, 1998, 16:36 (0 Talkback[s])

Netscape will unveil Thursday a new strategy to grow its overall Internet business even while its share of the Internet browser market is shrinking.

The Mountain View, Calif.-based company said it will pursue customers of rival Microsoft's browser -- not to get them to switch to Netscape's browser, but to get them to visit Netscape's online service once they are on the Internet.

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