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VARBusiness: Win2K, OS Competitors Battle In WSJ Ads

Feb 17, 2000, 20:38 (7 Talkback[s])
(Other stories by Arthur H. Germain III)

"Set the hype machine to Warp Factor 10, we're battling in hype-r-space. Today's Wall Street Journal is the battlefield for Microsoft Corp. and its allies vs. Sun Microsystems Inc. and the Linux crowd. Microsoft, along with Adobe, Cisco Systems Inc., Compaq Computer Corp., Dell Computer Corp. and others took out a complete section of full-page, alphabetically-arranged ads in today's WSJ touting their commitment to the Windows 2000 operating system unveiled during today's launch. For the most part, the ads, targeting end-users, were the same tame fare that appear in the WSJ every day."

"By far the winner in the ad page eyeball battle is newcomer TurboLinux. In a half-page ad, the company offers a competitive upgrade offer to disappointed purchasers of Windows 2000 to its own product, TurboLinux Workstation 6.0, plus the StarOffice product suite."

"The ad's kicker is that the offer is good until the end of March or until the user's Windows system crashes, 'whichever comes first.' "

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