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BW: Applix Selects Miller/Shandwick Technologies to Kick-Off New Strategic Public Relations Program

Apr 21, 2000, 18:42 (0 Talkback[s])

"Applix consolidates its global Public Relations effort to focus on e-Business and the spin-off of the Linux Division."

"Applix Inc., a leader in enabling e-Business processes from Internet-based Customer Relationship Management (iCRM) to Internet-based business planning (iPlanning), and a key provider of Decision Support applications for the Linux and the ASP markets, announced today that it has chosen Miller/Shandwick Technologies as its new public relations agency of record. Miller/Shandwick, one of the world's leading public relations firms, will develop a comprehensive public relations program for Applix - including strategic communications counsel, media relations support and investor relations."

"Miller/Shandwick Technologies brings to the table an impressive track-record not only in the e-Business market, but the Linux space as well," said Alan Goldsworthy, CEO, Applix, Inc. "As we continue to grow and solidify our market position, we need an aggressive, global firm that is able to grow with us through a broad range of communications services. Miller/Shandwick clearly meets that need."

Press Release