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Enterprise Linux Today: Cobalt Networks Launches True Blue 2.0 Partner Program

Nov 08, 2000, 22:38 (0 Talkback[s])

"Customized Channel and Value-Added Reseller Marketing Program That Will Help Drive Marketing Success of Cobalt Partners."

"Cobalt Networks, Inc. (Nasdaq: COBT), a leading provider of server appliances, today launched the True Blue 2.0 Partner Program. True Blue is a customized interactive marketing program offering personalized Web access to communications and sales tools that give Cobalt channel partners a competitive marketing advantage in selling Cobalt Networks' affordable, reliable, easy-to-use server appliances."

"True Blue 2.0 now offers enhanced personalized marketing services, comprehensive training and support classes, marketing materials and tailored advertisements, and a new level of partnership with extra benefits for resellers and Internet Service Providers looking for a marketing edge in their markets."

"We are maximizing our partner's competitive edge," said Patrick J. Conte, vice president of sales, for the Americas and Asia Pacific, for Cobalt Networks, Inc. "True Blue 2.0 is giving our customers tools to drive the success of their businesses and to sell Cobalt's easy-to-use server appliances and software solutions," Conte said."

Press Release