Two on the "New" SCO Group

The Register: SCO lives! Caldera Reinvents Itself Under the Old Brand

"Two years after Caldera acquired the SCO Unix operation, company president and chief executive officer Darl McBride opened his company's annual conference yesterday by dumping Caldera's Linux name for SCO's. McBride also placed SCO's products front and center of the strategy, downgrading Linux...

"Caldera's situation has been complicated by its inheritance of Santa Cruz Operation's (SCO's) renowned reseller and partner channel. Partners were hostile to the imposition of the Caldera business. McBride acknowledged while Caldera had a strong US brand, it was non-existent in Europe..."

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CNET News: Caldera Name Change Puts Unix First

"'Red Hat definitely has a branding lead; we recognize that Red Hat is perceived as a market leader,' said Reg Broughton, senior vice president of worldwide operation for SCO. 'But we believe that the UnitedLinux consortium can overtake Red Hat in a short time.'

"[IDC analyst Al] Gillen disagrees with that assertion. 'Does the name change do anything vis-à-vis their position with Red Hat? I think the answer is no. In fact, if anything, this moves the organization further away from being a Linux vendor and more into the Unix camp...'"

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Related Stories:

• Caldera Changes Name to the SCO Group, Plans SCO Linux 4.0(Aug 26, 2002)
• The Register: SCO channel chill bodes ill for Caldera (Apr 27, 2001)
• Caldera Announces Q1 Results: SCO Acquisition Cited as Cause of Greater Losses than Q4(Feb 28, 2001)
• CNET News.com: Caldera Systems expands SCO Unix acquisition plans(Feb 12, 2001)