Linux Today: Linux News On Internet Time.
Search Linux Today
Linux News Sections:  Developer -  High Performance -  Infrastructure -  IT Management -  Security -  Storage -
Linux Today Navigation
LT Home
Contribute
Contribute
Link to Us
Linux Jobs


More on LinuxToday


DesktopLinux: Linux Mindshare: Getting Inside the Buyer's Head

Feb 03, 2003, 11:00 (1 Talkback[s])
(Other stories by John H. Terpstra)

"Comments about 'single-source' as opposed to 'proprietary' software abound today. There are different definitions or perhaps interpretations of what constitutes these approaches. One common thread in these opposing models is consumer expectation--and how both sides approach the customer is key to shaping the desktop computing market.

"What follows are key issues that must be addressed for Linux to win the buyer's agenda. Over the past 5 years I have been asking a lot of questions. So far I have polled well over 1000 VARs, about 300 senior business IT people, and around 50 government employees from around the world. Here are some key themes from feedback received.

"Users/buyers want freedom of CHOICE

"This is a prevailing theme from all parties--it is inherent in business, in life, and in software choice..."

Complete Story

Related Stories: