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NewsForge: Selling Linux Keeps Getting Easier

Jun 27, 2003, 11:30 (0 Talkback[s])
(Other stories by Robin Miller)

"Teresa Spangler started marketing Linux-based products back in 1997 as co-founder of a small startup company in North Carolina. From there she went to Red Hat. Now she's the U.S. general manager for Trustix. Teresa says Linux is an easier corporate 'sell' today than ever before, and is likely to be an even easier one in the future.

"At first, with the little server company, Teresa says, 'We didn't talk about the Linux operating system. We talked about solutions.' That venture went nowhere--and not necessarily because of the lack of emphasis on Linux or because Teresa and her partners used it. She says Cobalt did essentially the same thing, but 'they were on the West Coast, so they could get funding and move faster.'

"Sometimes life's like that. So she jumped to (pre-IPO) Red Hat in 1998, where Linux was obviously sold openly to customers instead of being buried inside a box..."

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