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CNN: Did Linux Lose a Marketing Opportunity?

Aug 29, 2003, 19:00 (19 Talkback[s])
(Other stories by Eric Hellweg)

[ Thanks to Jason Greenwood for this link. ]

With all the news coverage and full-page mea culpas from Microsoft, I've noticed something missing: any sort of response from the Linux community. It seemed on its face a tremendous opportunity for companies such as IBM, Red Hat, and others to call attention to their products' security features.

"Companies like Oracle and Sun are (in)famous for taking out full-page ads that poke fun at the foibles of their competition's products. Where were the open-source advertisements? Where was the ironclad penguin?

"'The open-source community hasn't learned to do bare-knuckle marketing yet,' says John Pescatore, vice president for Internet security coverage at Gartner. 'But every time Microsoft has these problems, it helps Linux in a very big way...'"

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