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[Editor's Note: This article, written by former Linux Today Managing Editor Michael Hall for ServerWatch, had some interesting things to say, so I'll yield the platform this week to him. -BKP] By Michael Hall There's a school of thought among long-time Linux watchers that the real Holy Grail for most Linux companies isn't the death of Microsoft or even mere profitability, but salvation by buy out. Pushing Linux in and of itself is a dead end, goes the theory. The only hope these people really have is to 1) make a product so good that enterprises cough up the dough on a yearly basis for updates, or 2) be swallowed by IBM and become a Linux R&D division for big iron. This particular outlook won some water cooler bragging rights this week, as the two most viable commercial Linux outfits, SUSE (ne้ SuSE) and Red Hat announced acquisition by bigger fish and formalized major business model shifts, respectively. SUSE has an interesting background in the Linux space. Among enthusiasts and desktop users, it enjoyed a following not unlike our favorite college band: Popular among the cognoscenti and "big in Europe," but always an also-ran in the United States, trailing in name recognition to the more popular and less tuned (by desktop standards) Red Hat. Some of that may have been because the company was as defiant as the GNU "copyleft" allowed it to be when it came to giving away product: It followed the letter of the license on releasing source code, but consistently dragged its feet on making downloads of its latest releases available. Red Hat, in contrast, has generally released its downloadable and retail versions simultaneously. Desktop popularity aside, SUSE's real earning seemed to stem from deals with IBM that involved tweaking Linux for big iron. IBM S/390's, for example. That relationship fueled much of the talk about SUSE being an IBM acquisition candidate. Come January 2004 (as has already been covered in exhaustive detail), if all goes as planned, SUSE will be bought out, if not by IBM, then perhaps by the next best thing: Novell will do the acquiring, with part of its purchase underwritten by a $50 million stock investment from IBM to ease the $210 million price tag. Along with its recent focus on NetWare as a suite of Linux services and the purchase of Linux desktop company Ximian, Novell is now pretty much a "Linux company." Time will tell whether Novell will be known as a company that successfully navigated the perilous shoals of shedding its old, tired identity as the company that Windows NT killed or, al้ Corel, did itself in chasing a Linux exit strategy that it didn't have the staying power to execute. And SUSE? It won't be so bad to stay "popular in Europe," where Linux and open source software in general are riding a wave of deployments in government, which has Microsoft and its proxies in the "Initiative for Software Choice," an organization founded to counter pro-open-source legislation, feeling distinctly uncomfortable. Novell took pains to point out that SUSE's German headquarters will remain intact. In the United States, where Novell still has presence, albeit a diminished one over the past few years, SUSE has as much of a chance as it did before, when Red Hat was holding it to a sub-25 percent market share. Here, Novell's marketing power might even help. In many ways, the acquisition represents a second second chance for SUSE after it threw a lot of weight behind United Linux in an effort to form a consortium with little purpose other than subjecting Red Hat to death by dogpile. And perhaps it was the resounding flopping noise United Linux made that emboldened Red Hat to get around to telling everyone what we've seen coming since early this year: Red Hat Linux as we know it is dead. The company sent out a formal end-of-life announcement to its customers on Monday. As of December 31, errata support for versions 7.1, 7.2, 7.3, and 8.0 of its distribution will be discontinued. Red Hat Linux 9 users get a reprieve until April 30 of next year. While Red Hat will continue to contribute to the open source Fedora Project, which represents a more openly developed version of Red Hat Linux than the company could get behind when its revenue hinged on shipping shrinkwrap, the end-of-life announcement solidifies the evolutionary process discussed two weeks ago. Good or bad, the company is now committed to its enterprise offerings. The announcement received its share of dismayed squawks from predictable parties, including customers that may have recently invested in Red Hat Linux 9, which has been out for less than a year. They're receiving some salve for their burned noses in the form of 50 percent discounts on Red Hat's Enterprise Linux ES and WS (Enterprise Server and Workstation offerings) for the next two years. The products normally cost $349 and $179, respectively for the "Basic Editions," which puts the workstation offering at about the same price point that Red Hat Linux 9 sold for on retail shelves. Less credible are the complaints of hobbyists who say this represents some sort of betrayal on Red Hat's part. We've said it before and we'll say it again: Red Hat's "give away the razors and the blades, and make money explaining how to work them" business model was doomed. Red Hat "gives back to the community" in ways other than free downloads, including its employment of some big sticks in the Linux kernel developer world. When we indulge our idealistic streak and consider Red Hat through the eyes of an open source activist, we don't see much to complain about. With their announcements this week, SUSE and Red Hat have neatly encapsulated "the post-boom Linux company story." One has found an out in the form of acquisition, the other in going for broke on the salable strength of its product. Related Stories:
 
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