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IBM Sends Open Source, Standards Message to Enterprise

Nov 18, 2003, 18:00 (0 Talkback[s])
(Other stories by Jeff Gerhardt)

By Jeff Gerhardt
The Linux Show

The first keynote address for the new Enterprise IT Week conference highlighted the future of Linux and open standards in the enterprise, even though the topic was not the main focus of the address.

Gail Whipple, the Vice President of Digital Media at IBM's Global Services group was given the nod to deliver the first keynote address, a presentation was filled with a combination of flowery platitudes on IBM's vision of the future of Digital Media in an "on demand world." There were plenty of real world examples of existing IBM clients that were gearing up for that future.

Examples, such as how The Coca Cola Company is digitizing every graphic and piece of marketing literature used in the last 80 years as a library of availble marketing materials for distribution and licensinjg channels around the globe.

But, from my standpoint, what was really interesting about Whipple's presentation was her constant reference to open standards and Linux.

Whipple stated, "IBM is committed to the use of open standards technology such as Linux and the Open Grid standards to make the technology broadly available. We are also committed to licensing and data encription as a means of securing IP."

In a conversation after the presentation, Whipple told me "The Digital Media Group at IBM works very closly with Dan Frye and the IBM Linux group to help push those standards."

This could not be any clearer. More and more, nearly every day segments of IBM become sold on Open Technology and make public commitments in that direction.

From the trenches...

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