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:eWeek: Microsoft Takes on Linux in Ad Campaign
eWeek: Microsoft Takes on Linux in Ad Campaign
Jan 6, 2004, 15 :00 UTC (43 Talkback[s]) (13276 reads)

(Other stories by Peter Galli)

"Microsoft Corp. on Monday launched a new advertising campaign, referred to as 'Get the Facts,' which is designed to give customers information about the advantages of using its Windows operating system versus Linux, its open-source competitor.

"A Microsoft spokeswoman told eWEEK on Monday that this campaign that will target leading IT publications and run for six months. She declined to say what the company expected to spend on the campaign.

"This latest move is yet another way the Redmond, Wash. software firm is trying to counter the effects of the Linux operating system, and is in keeping with the strategy embraced by Martin Taylor, who took over the role of Microsoft open-source and Linux strategist last July..."

Complete Story

Related Stories:
Computerworld: Microsoft Has No Plans to Change Tactics to Combat Linux Threat(Nov 10, 2003)
eWeek: Questions Dog Microsoft on Linux Studies(Oct 08, 2003)
The Register: MS' Linux Obsession--Time to Call in the Shrinks(Sep 10, 2003)
NetworkWorldFusion: Microsoft Benchmarks Step Up Linux Assault(Sep 05, 2003)


Index Mode   |   Flat Mode   |   Thread Mode   |   Thread Flat  
  Talkback(s) Name  and Date
Not bad, free advertising for Linux and  ...   Free Advertising   
Peter Rasmussen
Jan 6, 2004, 15:13:54
 
Yeah, if it's so good that MS has to ...   Re: Free Advertising   
Jondor
Jan 6, 2004, 15:33:13
 
...might be for MS to start treating the ...   A better idea...   
Michael Conlon
Jan 6, 2004, 15:36:05
 
Quote from the article:"In fact, [...] a ...   "In fact..."   
Chris Coyle
Jan 6, 2004, 15:39:04
 
as cliched as it's become, recall ga ...   what were gandhi's four steps again?   
rday
Jan 6, 2004, 15:39:30
 
I'm sure all those advertising dolla ...   dollars at work   
ken
Jan 6, 2004, 15:56:25
 
I believe you have the first to steps re ...   Re: what were gandhi's four steps again?   
C. Whitman
Jan 6, 2004, 15:57:11
 
That doesn't surprise me a bit. The  ...   MS is in trouble   
The One
Jan 6, 2004, 15:57:17
 
After viewing some of the "Facts" on the ...   All lies, damned lies, and statistics.   
Brian Wheeler
Jan 6, 2004, 16:03:58
 
Bwahahaha, they're running scared.Th ...   Get the FUD, that is   
wildpossum
Jan 6, 2004, 16:10:08
 
But Microsoft has been fighting back and ...   More dirty tricks...   
GreyGeek
Jan 6, 2004, 16:22:58
 
M$: We still can't find a way to fig ...   Translation: We're getting our a$$ kicked...   
Nicholas Donovan
Jan 6, 2004, 16:57:14
 
I have to agree with some poster on /. w ...   Re: Re: what were gandhi's four steps again   
Jason Lee
Jan 6, 2004, 17:05:09
 
Remember the articles like these???http: ...   Remember, Microsoft Sues People   
No Where Man
Jan 6, 2004, 17:23:54
 
Quoting Blackie Lawless of WASP ('80 ...   Re: Free Advertising   
Stephen Palmer
Jan 6, 2004, 17:51:03
 
Oh well, more MS sponsered studies wrapp ...   Re: All lies, damned lies, and statistics.   
joaquin cruz
Jan 6, 2004, 17:56:46
 
...to the "Linux isn't a threat beca ...   Whatever happened...   
Kavey
Jan 6, 2004, 18:04:10
 
* Installation task #1 on Windows took 9 ...   Wonderous ineptitude...   
Matthew Berg
Jan 6, 2004, 18:09:13
 
 Japanese cars increased their market sh ...   Re: MS is in trouble   
Mario Miyojim
Jan 6, 2004, 18:25:14
 
I know... This is a troll but I'm in ...   Re: MS is in trouble   
Nicholas Donovan
Jan 6, 2004, 18:40:31
 
About a month ago my wife was installed  ...   Desktop Linux   
macewan
Jan 6, 2004, 18:44:19
 
Hmmm... all of the researched that prove ...   Sponsored by Microsoft?   
Jasper Koh
Jan 6, 2004, 19:00:37
 
You're right.  And the people that t ...   Re: Free Advertising   
Brent Hawkins
Jan 6, 2004, 19:06:36
 
Common now, did you really expect the tr ...   Re: All lies, damned lies, and statistics.   
James White
Jan 6, 2004, 19:18:22
 
WAR IS PEACE!FREEDOM IS SLAVERY!LINUX CO ...   My suggestion for a new slogan   
s_PeePs
Jan 6, 2004, 19:27:28
 
I maintained a Windows98 desktop compute ...   The reasons to maintain Windows are fewer.   
Mario Miyojim
Jan 6, 2004, 19:32:19
 
Be sure to answer the Poll beside this a ...   Poll   
Jim
Jan 6, 2004, 19:39:17
 
Do-down commercials don't tend to wo ...   Oh dear   
Bob
Jan 6, 2004, 19:49:29
 
Fud won't change the outcome.  Antif ...   Now and forever   
s_PeePs
Jan 6, 2004, 19:50:00
 
With M$' ad campaign, many people wi ...   No real surprise   
Joe User
Jan 6, 2004, 20:31:25
 
Great to hear macewan!  If you need even ...   Re: Desktop Linux   
suse_user
Jan 6, 2004, 20:39:49
 
> I'm sure all those advertising dol ...   Re: dollars at work   
MartinV
Jan 6, 2004, 20:40:23
 
>  Just had to get that off my chest...  ...   Re: Re: Re: what were gandhi's four steps agai   
MartinV
Jan 6, 2004, 20:50:04
 
Me: Smiling as I wipe Windows2000 Server ...   Re: Translation: We're getting our a$$ kicked.   
I R A Darth Aggie
Jan 6, 2004, 21:11:13
 
> > Smart businesses are dumping Microso ...   Re: Re: MS is in trouble   
The One
Jan 6, 2004, 22:16:58
 
 OK,settle down,it's not the end of  ...   Re: Re: Re: MS is in trouble   
Eric Brown
Jan 6, 2004, 22:45:50
 
The Mozilla web broser is a good product ...   Re: Re: Re: MS is in trouble   
Void Main
Jan 7, 2004, 01:11:37
 
The Mozilla web broser is a good product ...   Re: Re: Re: MS is in trouble   
I R A Darth Aggie
Jan 7, 2004, 01:17:23
 
Nice letter, Mario, and congratulations  ...   Re: The reasons to maintain Windows are fewer.   
Theodore Kilgore
Jan 7, 2004, 01:23:49
 
Hey, the tests were done by experts, so  ...   Re: Wonderous ineptitude...   
Bojan Smojver
Jan 7, 2004, 01:49:03
 
> > > Smart businesses are dumping Micro ...   Re: Re: Re: MS is in trouble   
Nicholas Donovan
Jan 7, 2004, 03:15:53
 
This might be the link.http://www.micros ...   Old facts   
Mohammad Bahathir Hashim
Jan 7, 2004, 03:54:20
 
You can find all that here:http://www.mi ...   Comedy: MS web site advertising Linux   
Bojan Smojver
Jan 7, 2004, 10:08:32
 
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