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GLOBES Online: "Certainly We're Paranoid"

Feb 17, 2004, 15:15 (12 Talkback[s])
(Other stories by Batya Feldman)

"Scope is a little worked up. In the end, and with all due respect to Linux operating systems, there is still no suitable alternative to Microsoft's operating system. Nonetheless, Microsoft launched an ad campaign to provide comparative data about performance and costs for Windows and Linux. The first ads have already appeared in Israel. The cost of the campaign in Israel is $150,000.

"'Products that don't need support are not easy to grasp, because customers look at the buying price, but not at the owner's cost for working on and maintaining the software. Linux's software is presented as if it is given for free, whereas our software carries a cost. That's why we launched the ad campaign to educate people that it's not only the cost of software that is high, so is the cost of installing and maintaining it. It's important to realize that Linux is neither free nor cheap. Their attack on us was the motivation behind our educational effort...'"

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