ZDNet: Big Blue: The Future is Now

"The symbolism could not have been more obvious to those who had long endured predictions of IBM's extinction: The new chief executive's 2002 coming-out party--the public launch of the company's ambitious on-demand initiative--was at New York's American Museum of Natural History, an institution renowned for its collection of fossils.

"Samuel Palmisano, on the job as CEO for less than a year at the time, was intent on proving that IBM was anything but a relic..."

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• eWeek.com: The Palmisano Game Plan(Feb 28, 2002)