Computerworld: ETrade Beats the Clock

[ Thanks to Matt for this link. ]

"ETrade Financial Corp. and other online stock brokerages are at war over how fast they can execute a trade. Ameritrade Holding Corp. kicked off the execution promise game in 2001 by guaranteeing a turnaround of 10 seconds or less. ETrade countered with a nine-second guarantee, and since then it has all been downhill.

"Last year, Ameritrade promised to complete trades within five seconds, and in March, ETrade lowered its pledge to two seconds..."

Complete Story

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