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ServerWatch: Enterprise Unix Roundup: Sun Manages Expectations

Jan 29, 2005, 21:00 (1 Talkback[s])
(Other stories by Amy Newman, Michael Hall)

"Regular movie-goers know a small trick about movie reviews: The fewer a film has on opening night, the more likely it's a bad one. They know the studio didn't do any prescreenings for reviewers for fear of box-office-chilling buzz. Does it work? Who knows? The publicists seem to think so.

"The inverse public relations trick involves telling a bit too much ahead of an event, so when the audience sits through the actual press event, it doesn't have its hopes up: It knows what's coming, and it will not be disappointed because it's been told what to expect..."

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