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ZDNet: The Anti-Marketing of SugarCRM

Feb 09, 2005, 03:15 (0 Talkback[s])
(Other stories by Dan Farber)

"'Software is bought, not sold.' That's the credo of John Roberts, co-founder and CEO of open source CRM software start-up SugarCRM.

"Roberts asks, 'Why can't the best product win, rather than who spends the most on marketing and sales?' He boasts about never having made a face-to-face sales call..."

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