SearchEnterpriseLinux: Golden's Rules: Helping Open Source 'Cross the Chasm'

[ Thanks to Mark Brunelli for this link. ]

"Geoffrey Moore asserts in his seminal book, Crossing the Chasm, that markets are segmented in terms of how rapidly customers adopt technologies. Early adopters eagerly jump on new offerings, while others wait for technologies to have plenty of momentum before using them.

"That's certainly been the case in the Linux and open source world, and it's a problematic scenario. Most technology companies have to grow up to sell to those later market participants; grow up being defined as offering support, consulting, comprehensive marketing materials, partnerships, and so on. As many of us have found, growing up is painful and not much fun..."

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• internetnews.com: OSS: Ripe for Enterprise Apps(Apr 06, 2005)
• ZDNet UK: 'Critical' Open Source Initiative to Crack Public Sector(Apr 05, 2005)
• The Register: Gov.uk Backs Open Source Drive(Apr 04, 2005)
• Bangkok Post: The Case for Open Source Software(Mar 31, 2005)