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SugarCEO John Roberts: Why CRM Fails, part 1

Jun 03, 2005, 11:30 (0 Talkback[s])
(Other stories by Jan Stafford)

[ Thanks to Peter Parker for this link. ]

"Why is the failure rate of CRM projects so high?

"John Roberts: Billions of dollars have been wasted on CRM applications because users didn't adopt them.

"In my presentations, I ask audiences how many of their companies have CRM..."

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