"When I did my Nichievo series for Linuxworld.com in mid 2002 my intent was to use a fictional business scenario to illustrate the political considerations that come up when rebellious users want to give Linux a chance.
"Since the incumbent systems people always fight user directed change and usually prevail, it sometimes makes sense to adopt a kind scorched earth policy under which they lose by winning. In other words, you sell the users a strategic vision built around a technology that isn't quite there yet knowing that the other guy will get a short term win out of denouncing your choices but then find himself competing with a vision he can't deliver..."