"Best known for its grassroots environmental protection activities, the Sierra Club also helps thousands of members get outdoors each year with trips that span the globe. Sierra Club has offered these worldwide adventures for more than a century, but in recent years its IT team has focused on streamlining the trip-reservation process by enabling members to sign up online.
"With the club's database growing to more than 3 million members and interest in its outings on the rise, the reservation process was becoming increasingly complex. The Sierra Club estimates that about 70% of the 4,000 members who go on club outings each year sign up online. The program brings in some $5 million annually, so an efficient, easy-to-use online reservation process was key, says Mark Maslow, who heads up a five-developer team as lead programmer analyst at the Sierra Club in San Francisco..."
