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New York Times: Microsoft Reveals Plan to Take Business From I.B.M.

Mar 17, 2006, 19:00 (8 Talkback[s])

"Microsoft began a $500 million marketing campaign yesterday to stir enthusiasm among corporate customers for its new products and grab business from I.B.M., its biggest rival in the business technology market...

"'Microsoft,' [IBM's] Mr. Bisconti added, 'is clinging to a pre-Internet, proprietary software model...'"

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The Seattle Times: Microsoft Marketing Campaign Targets Rival IBM Alternate link.

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