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Washington Post: IBM Makes A Play for Microsoft's Customers

Mar 30, 2006, 15:15 (5 Talkback[s])
(Other stories by Sara Kehaulani Goo)

"International Business Machines Corp. said it will roll out an aggressive strategy today to lure business customers away from rival Microsoft Corp., offering bounties of up to $20,000 to sales partners who can persuade companies to make the switch.

"The move is aimed at securing more of the $2.5 billion market for corporate e-mail systems and servers in which the two firms compete. Earlier this month, Microsoft launched a 'People Ready' marketing campaign and told its business partners that IBM had become too much of a 'services' company that was not focused on catering to the software needs of its commercial clients..."

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