Washington Post: IBM Makes A Play for Microsoft's Customers
Mar 30, 2006, 15:15 (5 Talkback[s])
(Other stories by Sara Kehaulani Goo)
"International Business Machines Corp. said it will roll out an
aggressive strategy today to lure business customers away from
rival Microsoft Corp., offering bounties of up to $20,000 to sales
partners who can persuade companies to make the switch.
"The move is aimed at securing more of the $2.5 billion market
for corporate e-mail systems and servers in which the two firms
compete. Earlier this month, Microsoft launched a 'People Ready'
marketing campaign and told its business partners that IBM had
become too much of a 'services' company that was not focused on
catering to the software needs of its commercial clients..."