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CIO Insight: Case Study: Backcountry.com Bets the Shop on Open Source

May 15, 2006, 21:30 (1 Talkback[s])
(Other stories by Debra D'Agostino)

"It was the last week of December 2005,the height of ski season in Park City, Utah. Visitors from around the country had converged on the tiny resort town, high in the Wasatch Mountains, to ring in the New Year and enjoy the top-notch slopes. But not everyone felt like celebrating.

"In fact, Dave Jenkins, the normally laid-back CTO of Backcountry.com Inc., the $52 million Park City-based outdoor-sporting-goods e-tailer, was in a downright bind—and not of the skiing kind. Jenkins needed to prepare for the company's annual sale in February, but things didn't look pretty. 'The season change happens on February 15, when suppliers drop their prices on old merchandise,' Jenkins says. For Backcountry, that means that more than 250 brands, and 25,000 products, have to be discounted on its Web site. But back then, the only way to do that was by hand, page by tedious Web page..."

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