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Editor's Note: Sun May Rise on HumanityMay 19, 2006, 23:30 (16 Talkback[s])
(Other stories by Brian Proffitt)
By Brian Proffitt
In the early part of 1991, the airwaves in the U.S. were inundated with a pop tune from C+C Music Factory known as "Things That Make You Go Hmmm." "Inundate" is definitely the right term, because every time I turned on the radio I heard this ditty. Since at the time I was working as a newspaper editor in western Indiana, my only radio choices were Pop, Country, and Western--far from my usual classic rock or indie rock stations. And, unfortunately, I was in my car a lot.
The early 90s were a dark period in my musical past.
As a result of this needless exposure, I still have this tune pop into my head from time to time when something out of the ordinary occurs. Luke Skywalker has John Williams' symphonic scores for his soundtrack. I get bad pop music. This week, this particular piece of my soundtrack got a bit of a workout.
It showed up about the time when the JavaOne keynote from Jonathan Schwartz revealed an interesting new connection between Sun Microsystems and Ubuntu Linux's Canonical, Ltd. It was interesting for one reason: why was Canonical getting the Linux-on-Niagara warm and fuzzies and not another distro?
Don't get me wrong, there is no reason why Ubuntu should not have gotten the nod and unofficial boost from Sun. They are worthy, and probably the most deserving. Canonical's Mark Shuttleworth has been touting for quite some time that Dapper would be a good fit for the enterprise and with a clear shot at the newest Sparc platform, Ubuntu has a great chance to make that happen. (Keep in mind that this is all speculative, since no formal arrangement was announced between the two companies--yet.)
Here's what I don't get. By showcasing Ubuntu, Sun deliberately snubbed Red Hat and Novell. Now, I know that for Sun, it's mostly about OpenSolaris; and Red Hat Enterprise Linux and SUSE Linux Enterprise Server are the main Linux competitors for that flavor of UNIX. So on that level, a snubbing makes sense. Particularly with the latest reports out there that Niagara is a good deal faster than Intel's Itanium chip. If true, then any Linux that's behind on porting to Niagara might be at a disadvantage in the 64-bit space.
Granted, Niagara's specs are open, so Red Hat and Novell don't need Sun's backing to port to that platform, but there's a real benefit to getting the O-fficial Space Ranger Seal O' Approval from any hardware vendor, and right now, it looks like Ubuntu is the only Linux distro getting that seal from Sun.
With all of that in mind, however, I can't figure out what's in it for Sun? Yes, they shake up their main OS competitors, but what does Ubuntu bring to Sun? Even though Sun may not like Red Hat and Novell right now, it seems pretty obvious that their rivals are capable of bringing a lot more server business to Sun than Ubuntu could. Because if it's mostly about OpenSolaris, never forget that it's all about selling hardware for Sun. As much as I will cheer Ubuntu on, I don't see them bringing a lot of existing Linux customers to Niagara. I would expect that Red Hat and SUSE users would be more numerous and therefore more of value to Sun.
I see three possibilities why this decision was made:
Way back in December of 2004, a Merrill Lynch analyst made that rather bold statement that in order to be taken seriously in the Linux market, Sun needed to acquire Red Hat or Novell. It certainly fell in line with one Sun executive's comments made in August of that same year, indicating that Sun was looking into acquiring Novell in order to gain a better market position against IBM, which was clearly allied with Red Hat Linux.
That Sun executive was then-President and COO Jonathan Schwartz.
For whatever reason (I suspect too high of a price tag), Sun never acquired Novell. But I am left wondering if now-CEO Schwartz still has his 2004 plan in mind when he cozies up to Canonical. Because as an acquisition, Canonical can bring a lot more to Sun than it would as a partner.
Acquiring Canonical would mean that suddenly Sun would have a full-fledged (possibly) enterprise-ready Linux distribution with a huge community following. If Sun handled it right, that community's energy and resources could expand into other Sun open source products, such as OpenOffice.org and maybe even OpenSolaris itself. (Not holding my breath for that one, but getting more teams on OpenOffice.org would be a big plus on its own.)
Getting Ubuntu gets Sun some street cred in the community, as well as providing Sun customers with a version of Linux that Sun can control the direction. Working with Red Hat and Novell is all well and good, but if they decide to take their products in an engineering direction that you weren't expecting, you the hardware vendor are constrained to going along with them and selling your customers what the Linux vendors think is important. If you have your own Linux distribution in house, well, that's something quite different isn't it?
As I mentioned earlier, Ubuntu and Canonical get instant access to a huge array of enterprise-level customers thanks to the power of Sun's marketing and sales channels--if they connect with Sun. Ubuntu's good enough to eventually get to these customers on their own, but in this way they'll skip all the preliminaries and get right in the enterprise game.
Back on the Sun side, pulling Ubuntu into the fold will also get Sun something that IBM doesn't really have: a way into the downchannel markets, such as small to medium-sized businesses. Ubuntu, after all was a very solid desktop OS first, and could be a good match for any client platforms Sun might want to sell later.
Is this feasible? Yes. Managing the two technologies would be fairly simple, because even though Solaris and Linux are different operating systems with different kernels, much of their software components are the same. Heck, the Nexenta OpenSolaris distribution already uses Debian package management... right down to the Synaptic package management tool found in Ubuntu Linux. Both OSes are aimed right at the same customers, too.
Is this a viable business option? I think it is. Each company needs what the other has, and the price tag for buying Canonical is not going to be as high as buying Novell.
The only question is, if this does happen, will Sun be able to keep the goodwill of the Ubuntu community going? Or will they end up buying technology with no developers?
Things, I daresay, that will make us all go hmmmm.
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